Casino is an epic crime drama based on real events, with an incredible cast that includes Robert De Niro and Sharon Stone. This film chronicles how organized crime and gambling corporations took over Vegas, and the subsequent fallout. It shows how the mob lost control of a city that was once minting billions of dollars every year.
The movie is also an interesting look at the way casino marketing works. It highlights the power of social media to promote casino deals, and how it can be used to attract new customers. It also discusses how casinos can offer higher-end food and entertainment options to attract Millennials.
It also explores tried and true casino marketing strategies that are sure to boost revenue, both in the short term and long term. These include the importance of improving discoverability, enhancing the customer experience, and creating high-quality content.
Historically, the majority of a casino’s revenues came from gaming, with food and entertainment playing a smaller role. Today, however, it is a different story. Millennials and Gen Z spend a larger percentage of their casino money on non-gaming activities than their older counterparts. This is why it’s important for casinos to focus on strategies that appeal to this audience, such as elevated food and entertainment options and online components of floor games. Then, they can attract this crucial demographic and increase their profits in the process.