How to Build Trust and Customer Loyalty at a Casino


In Casino, Robert De Niro and Joe Pesci play mobsters who are on the losing end of a massive gamble. This movie is a dramatization of an actual event that occurred in Vegas in the 1980s. The scenes involving torture, beatings and the murder of a man with a vice and the drug overdose death of Stone’s character are shocking in their brutality but they are accurate in the portrayal of this period in Las Vegas history.

People at a casino are, on the surface, a pretty diverse group. You’ve got your regulars who strut around with confidence and expect to win big, as well as the people who just want to try and get back what they lost from their last round. However, the majority of them share one thing in common – they have a great time! With music blaring and coins clinking, it’s hard to resist the excitement of gambling.

For a long time, marketers have relied on demographic information to predict what their audience will do at a casino. While this can be helpful, it’s not the full picture. For example, you know that your audience is mostly female, college-educated and middle-aged but you don’t know why they’re there. They could be there for a business meeting and have an hour to kill, or they might be celebrating a bachelorette party.

People also trust each other more than they do brands, so it’s important for casinos to show customer feedback and reviews online. Displaying positive reviews from happy customers and winners is a great way to build trust and boost customer loyalty.