How to Increase Revenue at a Casino

Casino, starring Robert De Niro and Joe Pesci, is one of Martin Scorsese’s most intense thrillers. It is a movie of greed, corruption and violence with no space for heroes or heroines. But, thanks to the acting prowess of Sharon Stone and De Niro in particular, the film does not lag or run out of steam even at three hours long.

Unlike many games of chance, where winning and losing is mostly left to luck, casinos make money because they have a built in statistical advantage that they use to maximize profits. The house edge can be very small, lower than two percent, but it adds up over time and millions of bets. It is the reason casinos can afford to build hotels, fountains, pyramids and replicas of famous landmarks.

A lot of people visit casinos not just to gamble, but for a complete experience that often includes upscale hotels, restaurants, entertainment and spas. Your marketing needs to go beyond demographics and address what your audience is really looking for.

Oftentimes, group business is a great way to increase revenue at a casino. Your marketing should target event planners and focus on keywords related to the activities you can offer for groups. Use Cvent’s Competitive Market Ads to gain prominent exposure on search results pages when planners are actively searching for venues in similar markets or sister markets, increasing your chances of being considered. The ad will show up at the very top of their search, so you can get noticed for your unique offerings.